Blockitecture is a wooden puzzle toy designed and developed by James Paulius. This video was intended to be part of an augmented reality project called MetaProject 03 headed by RIT Photo professor Susan Lakin. This project was a collaborative effort. I was in charge of the video's concept, lighting, and final video editing and sound design. I made those bubble pop sound effects at the end with my mouth.
Together with other designs for Metaproject 03, we won an 2014 ADDYsAward, now known as American Advertising Awards.